Assignment NP Access2013 CS P1a - 2664 Words

PROJECT DESCRIPTION Northwestern Swimming (NWS) manages athlete and coach data for swim teams with different locations in Washington. Athletes include developmental swimmers who are learning to swim and national-level athletes who have competed at the Olympic and world-championship levels. Julia Montoya is the General Chairperson of NWS and has just received approval from the Board of Directors to replace NWS’s manual system of managing data about athletes, coaches, and teams with a database. She asks you to help her to create objects in the database that she and other staff members can use to manage data about the different teams. GETTING STARTED Download the following file from the SAM website:†¦show more content†¦(The file support_NP_A13_CS_P1a_nws.accdb is available from the SAM Web site.) Do not save the import steps. 9. Open the Team table in Design view, and then update the field properties shown in Table 3 below. Save and close the Team table after you finish updating the field properties. (Note: The TeamID field should be the primary key for the table.) Table 3: Team Table Field Name Data Type Description Field Size Other TeamID Short Text Primary key 4 Caption: Team ID TeamName Short Text 50 Caption: Team Name 10. Julia exported her existing team data to a text file and asks you to add this data to the Team table. Import the data as follows: a. Specify support_NP_A13_CS_P1a_teams.txt as the source of the data. (The file support_NP_A13_CS_P1a_teams.txt is available from the SAM Web site.) b. Select the option to append a copy of the records to the Team table. c. In the Import Text Wizard dialog boxes, choose the option to import delimited data, to use a comma delimiter, and to import the data into the Team table. Do not save the import steps. d. Open the Team table in Datasheet view, and then resize the columns to best fit the data they contain. e. Save and close the Team table. 11. Create a new table in Design view, and then set the field properties shown in Table 4 below. The GroupID field should be the primary key for the table. Save the table as Practice, and then close the table. Table 4: Practice Table Field Name Data Type

Nike Analysis - 1780 Words

Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive†¦show more content†¦Along with ensuring dominance in the high-tech shoe market with a new product, we also recommend that Nike make an aggressive move into the extreme sports market. Harvey Lauer, president of American Sports Data states  ¡Ã‚ °these new sports are an authentic slice of the wider youth culture and not just a fad ¡Ã‚ ± (Raymond).  ¡Ã‚ °Youth culture consists of over 58 million Americans between the ages of 10 and 24. Horizon Media Research estimates its annual buying power to be more than 250 million dollars. ¡Ã‚ ± (American demographics, Raymond) To cater to the youth culture, ESPN holds a summer and winter X-games each year. These events create an opportunity for Nike to gain exposure by advertising to the youth culture. Established companies such as: Billabong, Burton, Birdhouse, Element, and K2 already understand the importance of advertising to the youth culture to gain a slice of their 250 million in spending power. Nike can use its strength in promotion to compete with these companies and muscle its way into the market. X-games competitions include skateboarding, snowboarding, rollerblading, BMX, wakeboarding, luge, and other extreme sports.  ¡Ã‚ °Each year the X-games draw hundr eds of competitors, thousands of fans, and millions of television viewers ¡Ã‚ ± (Marshall). According to an article in the Columbian, by John Marshall, since 1997 to present, snowboarding has grown by 87 percent and skateboarding by 57 percent. These statistics showShow MoreRelatedBrand Analysis : Nike And Nike1300 Words   |  6 PagesBrand Analysis: a case study of NIKE Background of Nike: Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe. It is known as one of the largest supplier for sports-related products in worldwide. The company mainly focus on selling athletic shoes, sportswear and other sports-related products. In year 2014 its brand value was valued at 19 billion, making it the most valuable brand among all sports-related business. By the end of 2015, It had an incomeRead MoreNike : Business Analysis : Nike1484 Words   |  6 PagesNike Business Analysis Donny Otwell, Jasen Saavedra, Mohamed Takkouch Business 10 Mrs. Rochin December 5, 2016 Donny Otwell, Jasen Saavedra, Mohamed Takkouch Mrs. Rochin Bus 10 December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been able to grow from a two-man team into a multibillion-dollar corporation in less than 40 years. Nike was started in 1971 after Phil Knight had done research with FormerRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 PagesCompetitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers whoRead MoreNike s Financial Analysis : Nike2236 Words   |  9 Pages Nike’s Financial Analysis Katelynn Hill Cornerstone University â€Æ' Nike Financial Analysis On January 25th, 1964 a hand shake changed the world. It was on this day that a track athlete, Phil Knight, and his previous coach, Bill Bowerman, from the University of Oregon founded Blue Ribbon Sports. Blue Ribbon Sports operated under this name for roughly eight years, and then became known as the globally infamous, Nike. In 1972 the first line of Nike footwear debuted. The company was so successfulRead MoreNike Pestle Analysis1088 Words   |  5 Pages Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). The first trend is political find this company in a similar arena as most corporations since the topic effect the management of the company andRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreMarketing Analysis Of Nike Inc.3315 Words   |  14 Pagesthe author highlights the marketing analysis of the leading athletic footwear, Nike Inc. Nike is headquartered in the United States. The author examines the marketing strategies of Nike with the help marketi ng models such as Ansoff Matrix and Boston Consulting Group Matrix. The author even focuses on the segmentation, targeting and positioning of the products, consumer behaviour towards Nike and conducts a PESTLE analysis. It gives a brief introduction of Nike conveying the foundation and formationRead MoreNike Analysis1985 Words   |  8 PagesCompany Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10, 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake betweenRead MoreSwot Analysis : Nike s Shoes1339 Words   |  6 PagesSWOT Analysis: The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike s piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and itRead MoreNike Swot Analysis1214 Words   |  5 PagesSWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, in the 50 years that Nike has been in business, it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets, through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength, weakness, opportunity and threat) analysis of

Traditional medicines free essay sample

Did you know that according to article of 2011 talks about the 25 percent of the world’s medicines contain extracts from leaves, bark, and insects found in nature as part of Traditional Medicine? 2) Today I want to explain the two major ways to use Traditional Medicine at home. A) Knowing some Traditional Medicine is important to each of us because it can give you health and also benefits to your money. 3) If you are very concerned about the modern medicine that is going to healing you of all the diseases but you are not able to by it, there is another alternative way that you can choose. The two major ways to use Traditional Medicine in your home are using alternatives medicines and your basic knowledge. (Internal Preview: so lest start with how to use alternative medicine? ) Body 1) The alternative medicine is part of the many branches of traditional medicine. Let me give you the definition of alternative medicine: alternative medicine is a healing practice that does not fall within the realm of conventional medicine. We will write a custom essay sample on Traditional medicines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In other words is based on historical or cultural traditions, rather than on scientific evidence. Alternatives medicines share the same goal as traditional medicines which are killing aches and pains according to an article publish in 2007 posted in the Current Health website claimed that the body has the power to heal itself, by using this alternatives medicines base on hundreds of years of traditions. 1a) in the same article publish in 2007 explains how using alternatives medicines, can determinate the need of our body to get a stable condition. It also mentions about a specialists people that use natural treatments to address health problems. (Transition: Now that we have discussed the using of alternative medicine that has been use for years in our culture which are helpful to your health. let talk about another major way the basic knowledge) 2) The basic knowledge of using traditional medicine is all ready used in our homes without being aware that we are taking traditional medicine. Refer to article of 2010 posted on the Cobblestone website talks about the first book publish in the Americans Colonies â€Å"The Angel of Bethesda, written in 1724 by Boston minister Cotton Mather. † And describe the basic methods of medicine to cure a simple cold whit half a sheet of brown paper spread whit candle grease or tuberculosis might be treated with turnip syrup. B) During hundreds of years many civilizations around the World had been sharing there knowledge of traditional medicine. The most basic knowledge come from our ancestors or grandparents, which use simple stuff like coffee, sugar, salt, etc . Conclusion 1) I hope that you now have a better understanding of the major ways to use traditional medicines in your homes which are using alternative medicine and your basic knowledge. 2) Using traditional medicine in our homes is an important alternative to heal our bodies naturally and also an excellent way to save money, so I hope that all remember that traditional medicine is your second choose.

Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release Essay Example

Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release Essay Integrated Marketing Strategies are also described as â€Å"loyalty† or â€Å"relevance† marketing, or as â€Å"targeted direct marketing†. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a product focus to a marketing focus – and finally, to the true customer focus that builds customer satisfaction and loyalty. In the campaign designed for the purpose of promoting ticket sales of Paramount Studios’ latest thriller, a combination of traditional and modern approaches to marketing has been adopted. The integration of sales promotion and direct marketing involves a particularly big clash, combining dissimilar disciplines practiced by different types of people. Direct marketers tend to think long term about building relationships, while sales promotion has traditionally focused on boosting short-term return. Direct marketing is about one-to-one relationships, while sales promotion is focused on the offer. But put together, the approach can offer great opportunities for commercial success. The first media chosen for my campaign will be Internet. Internet has unparalleled reach in today’s world and is accessed by billions of people worldwide for information and entertainment. There can be no better place to promote the new thriller than internet. These days, integrating e-mail across various channels of communication has become a top priority for many marketing strategists, and their challenge lies in determining how best to utilize this tool in their integrated marketing strategy. Recent trends show that the internet is increasingly being used for shopping. In this context, combining search and email features together can be very effective. For example, a media arrangement that combines direct marketing mailing with email can captivate a a customer’s or prospect’s attention and move them along in a buying cycle, which could then result in a sale of the movie ticket. We will write a custom essay sample on Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Employing such enterprise marketing management systems as are offered by multimedia companies-such as Aprimo, Eloqua Corp., Vtrenz, Bronto Software, etc are quite appropriate for the marketing campaign of Paramount Studios. With the help of these systems, Paramount Studios can come up with a sophisticated cross-channel campaign; also the performance measurement and analysis of such campaigns can be carried on the back end. In other words, the EMM systems provide the technology backbone to tie marketing efforts together into one central system. Further, our internet strategy will start with the establishment of a comprehensive web portal about the movie that will offer posters, information about character, previews / trailers and will also sell merchandise related to the movie. The web portal will be very interactive, user friendly with lots of flash to provide an entertaining preview about the movie. Best of all, the site will a direct link with the thriller’s direct mail program and back it up with messages in its corporate Television advertisements. With less than twenty percent of households in the United States having internet connections, this potential conflict with TV has not yet emerged and hence makes our marketing strategy a sound one. Internet users in the United States are basically affluent professionals or students, and although they buy movie tickets online they are not the only audience that will be targeted by our integrated marketing campaign. Included in the target audience are such demographic groups as homemakers, retired people, who are increasingly spending more time on the Internet. Even if this does not result in a significant increase in sale of tickets, the ultimate objective of Paramount Studios – one of building relationships with their consumers – will nevertheless be fulfilled. We will also partner with other high ranked or popular movie and entertainment portals and will share the preview/trailers and posters on such sites. This will not only enhance our reach, but will also drive traffic to our site by reciprocal links, banners, etc. Further, we will utilize web-logs, forums, etc. to popularize the movie as well as generate feedback from the viewers. Another media chosen for campaign will be mobile. Today, more and more consumers are using mobile for entertainment, information seeking and music. We can develop mobile content in the form of ring tones, wallpapers, and interactive games using the characters of the film and short clips that can be distributed to the mobile users. It will be a very useful media in terms of extending our reach to the masses as most people, especially youngsters, are fascinated by content over the mobile and a popular mobile ring tone, wallpaper, etc. spreads like fire among mobile users. Gaming will also be collaborated with mobile media to offer interactive science fiction games related to the movie. It will be especially useful in engaging kid’s attention towards the move. The marketing through mobiles also tend to be a highly customer-focused marketing. It is both the prerequisite for successful database marketing and its result. While experts in the management information field like to talk about hardware, software, and how it all links up, the prime determinant of success in this area is neither the computer systems, nor telemarketing. Those are just among the many tools available for a marketing strategist to implement the campaign efficiently and cost-effectively. Not even state-of-the-art tools and strategies can compensate for business plans not based upon meeting the needs, and surpassing the expectations, of core customers – in this case, fans of thriller movies. The proven techniques of integrated database marketing through the medium of mobile technology can help Paramount Studios to accomplish all their key marketing objectives. The third media chosen for this purpose will be outdoor media, such as large hoardings, etc. Now-a-days, attractive interactive hoardings using latest technologies can be utilized to display interactive content. Especially for this science fiction thriller, an attractive interactive display at prominent locations across the cities can be quite effective in terms of generating viewer’s interest. The high visual impact of outdoor media like billboards can be used to create fast awareness about the movie. Outdoor media can offer such unique advantages to the campaign. For instance, they can deliver sensitive, value-based communications directly to customers, across all age groups, drawing upon your individualized knowledge of their wants, expectations, and unfulfilled needs, thereby leveraging the impact of â€Å"expensive† contacts like sales calls with coordinated support from direct mail, telemarketing, space ads, and the like. They also help align marketing efforts with those of Paramount Studios’ channel partners (dealers, distributors, etc.) so that the goals become collaborative rather than adversarial. When one wins, all win. In this case, whatever keeps one from presenting an integrated, customer-focused face to the market harms all stakeholders. Also, in terms of expenses involved outdoor marketing tends to provide a better return on investments than other newer medium of advertisements available. The outdoor element of this integrated campaign will improve t he profitability and long-term viability of Paramount Studios many-fold by retaining their most valuable customers and increasing their loyalty to you.

How Pushkin illustrates the theme of corruption in the The Queen of Spades

How Pushkin illustrates the theme of corruption in the The Queen of Spades Alexander Pushkin in his writing, The Queen of Spades, takes the reader through the world of faro gambling at the time of the Imperialist Russia in the beginning of the early 19th century. Advertising We will write a custom essay sample on How Pushkin illustrates the theme of corruption in the The Queen of Spades? specifically for you for only $16.05 $11/page Learn More The author’s intention in going inside this world of faro gambling is to reveal his principle subject matter, the destructive consequences of greediness and corruption, which is both dominant in Russia’s society currently and on people’s souls. According to the writing, the corruption of love by money and class is preyed by two individual characters: the blameless and fixated, â€Å"angel and fallen angel, Lizaveta and Herman, Susan Chilcott and Placido Domingo† (Pushkin 1890). The author introduces an inscrutable character, Hermann, a protagonist, and tries to m akes him so likable, with an intention of carrying away the reader emotionally looking at the consequence of corruption, and makes the reader more leaning to empathize with him (Herman) when his greed or corrupt behaviors lead to his down-fall. Hermann endeavours to enrich his own self at the expense of others. We see that Herman cannot overcome his greed that eventually corrupts his heart and soul. To begin with, he deceives Lizaveta and he even has no regrets for his actions. As the author narrates when he (Hermann) meets Lizaveta in her house:  Ã¢â‚¬Å"Hermann gazed at her in silence: his heart, too, was a prey to violent emotion, but neither the tears of the poor girl, nor the wonderful charm of her beauty, enhanced by her grief, could produce any impression upon his hardened soul† (Pushkin 1890). However, although he has feelings for Lizaveta (as he says â€Å"I am ready to take your sin upon my soul†), he is overcome by greed for money, which corrupts his heart and betrayed her trust for money. This can be seen where he was waiting for the Countess to go to sleep, but hears Lizaveta walking up the staircase, Pushkin (1890) says, â€Å"Something like remorse stirred in his heart, but died down again.†Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Even besides frightening the old woman to death with his behavior, he has no remorse for her death and he is still persistent to master the secret of the card even if it meant carrying the lifetime yoke of a horrific indulgence but winning the fortune. When he lastly masters the secret of the game and wins 47,000 rubles, he tends to believe that all belongs to him and he is obsessed by the card. Hermann greedily deceives other gamblers large sums. We can see how corrupt Hermann’s behavior becomes when he tells the Countess, â€Å"Perhaps the price of it was some terrible sin, the loss of eternal bliss, a compact with the devil† (Pushkin 1890). Pushkin also brings out other thematic concerns in the writing such as the negative nature of corruption and the influence of sexuality, drawing attention to the Oedipal affiliation between the Countess and the protagonist. Herman flees from the Countess’s house with the assistance of Lizaveta, who is later aghast of learning that Herman’s profession of love was disguised with greed. However, in the end Hermann doubles his winnings on the gambling table but eventually lost it all he had, including his mind, after he mistaken a queen for an ace. This led to his confinement in a mental hospital, and his obsession got worse. The only thing that pricked his conscience was the irremediable failure of the secret to win him fortunes; all the time he repeated, â€Å"Three, seven, ace. Three, seven, queen† (Pushkin 1890). Reference Pushkin, A. (1890). The queen of spades. (Translated by Duddingt on, N.). New York: Progress Publishers.

It Ends When…

It Ends When†¦ It Ends When It Ends When By Maeve Maddox A reader is puzzled by a line in a movie: While watching The Bourne Ultimatum, I observed a CIA officer saying It ends when weve won . [I’m] a bit confused with this construction as it does not indicate future though the context of sentence [indicates that] the officer is talking about some time in future. If the statement stood alone, one would expect the verb in one of the clauses to be in future tense: â€Å"The killing will end when we have won.† However, the statement â€Å"It ends when we’ve won† refers to a previous sentence that contains or implies the antecedent of the pronoun it. The example from the movie is the second half of this exchange: Pamela Landy: Noah, shes one of us. You start down this path, where does it end? Noah Vosen: It ends when weve won. â€Å"It ends when† + present perfect is a common idiom in such contexts as these: Each week we watch/review 2 films. When will it all end? It ends when we’ve seen all the movies. Affordability doesn’t end at the bottom of our pockets.  It ends when we’ve counted all the costs.   The weekend course starts at 2 pm on Friday and 9 am on Saturday and Sunday. It ends when we’ve covered the material. â€Å"It ends when† can also be followed by present tense: All right: where is the poison? The battle of wits has begun. It ends when you decide and we both drink, and find out who is right and who is dead. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Types of LanguagePrecedent vs. PrecedenceEnglish Grammar 101: Sentences, Clauses and Phrases

Risk and return, portfolio diversification and the Capital Asset Essay

Risk and return, portfolio diversification and the Capital Asset Pricing Model; The cost of equity (Starbucks Co.) - Essay Example (Valuebasedmanagement.net, 2011) This paper will therefore provide computation and will also discuss the cost of equity of Starbucks besides computing the cost of equity for Nestle and McDonalds to make a comparison. Further, cost of equity will also be calculated by using dividend discount model as well as arbitrage pricing theory. The above calculations show that the overall cost of equity for Starbucks is 11.82% based on the data provided. This value is higher than the cost of equity of an average firm on the S&P 500 index thus indicating that the overall risk profile of Starbucks may be higher than an average firm. It may be due to the fact that the investors, considering the dynamics of the industry and particular performance of the firm in the industry, may not be willing to put their bets on Starbucks. The cost of equity should have been lower than an average firm on the S&P considering the overall market strength of Starbucks and brand power. The above comparison between McDonalds, Nestle as well as Starbucks shows that the return on equity for other two firms is lower as compared to Starbucks. The lower cost of equity of these firms suggests that these firms have relatively stable risk profile due to their stronger financial performance as well as fundamentals. What is also important to note that these firms are diversified in nature whereas Starbucks is only relatively focused on the sale of coffee only? It is therefore of no surprise that the cost of equity of such firms is relatively lower than Starbucks Dividend discount model is another important model to find out the fair values of the stock based on the dividends. (Investopedia.com, 2011 ). This model considers dividends as the future cash flows to be received and accordingly the price of the stock is calculated by using following formula: Thus the expected rate of return is obtained by considering a linear combination of different macroeconomic factors combined with