John F. Kennedy Essay -- essays research papers

John Fitzgerald Kennedy was born in Brookline, Massachusetts on May 29, 1917, the second oldest in a family of nine children. His great grandparents had come to the United States from Ireland in the mid-1800s after a food shortage caused severe poverty in that country. Although their families had not come to the United States with much money, both of John Kennedy's grandfathers became political leaders in Boston. One of them, John Fitzgerald, was elected mayor in 1905. John Kennedy's father, Joseph Patrick Kennedy became a very wealthy businessman, an adviser to President Franklin D. Roosevelt, and the United States Ambassador to Great Britain from 1938 to 1940. John Kennedy moved to New York when he was ten years old. Since the family spent the summer months at their home in Hyannis, Cape Cod, Jack still lived a good part of his life in Massachusetts. After graduating from the Choate School in Connecticut in 1935, he went on to Harvard College and graduated in 1940. That same year he wrote a best-selling book, Why England Slept, about some of the decisions which led to World War II. In 1941, John Kennedy joined the Navy. He became the commander of a small "PT" boat assigned to the battle in the Pacific against the Japanese. One night, while on patrol, Kennedy's boat was rammed by a large enemy ship. Two men in a crew of thirteen were killed, and the rest swam to a nearby deserted island. They managed to survive, mostly by eating coconuts, until they were rescued a week later. After World War II, John Kennedy had to choose the kind of work he wanted to do. He considered becoming a teacher or a writer but soon decided to run for political office. In 1946, he was elected to the U.S. Congress, representing a district in greater Boston. Kennedy, a Democrat, served three terms in the House of Representatives, and in 1952 he was elected to the U.S. Senate. In 1953, he married Jacqueline Lee Bouvier. The following year he had a serious operation on his back. While recovering from surgery, he wrote a book about several U.S. senators who had risked their careers to fight for the things in which they believed. The book, called Profiles in Courage, was awarded the Pulitzer Prize for biography in 1957. That same year, the Kennedy's first child, Caroline, was born. Kennedy had narrowly missed being picked as the Democratic Party's candidate for Vice President... ...edy, and that he and Ruby were part of a conspiracy. None of these theories has ever been proven. President Kennedy's death caused enormous sadness and grief among all Americans. Most people still remember exactly where they were and what they were doing when they heard the news of the murder. Hundreds of thousands of people gathered in Washington for the President's funeral, and millions throughout the world watched it on television. As the years have gone by and other Presidents have written their chapters in history, John Kennedy's brief time in office stands out in people's memories--for his leadership, personality, and accomplishments. Many respect his coolness when faced with difficult decisions--like what to do about the missiles in Cuba. Others admire his ability to inspire people with his articulate speeches. Still others think his compassion and his willingness to fight for new government programs to help the poor, the elderly and the ill were most important. Like all leaders, John Kennedy made mistakes, but he was always hopeful about the future. He believed that people could solve their common problems if they put their country's interests first and worked together.

Effects of Video Games on Children Essay

Although video games can increase aggressive behavior, they can improve memory and logistical thinking, as well as teach perseverance. Over the course of the last few decades video games have been integrated into the lives of our children. Video games are very appealing to children of all ages, and even to some adults. There is a variety of video games out there, and they range from educational to very violent. Because of this diverse selection of video games, there is a wide range of positive and negative side effects that these games can have on children. Because a large percentage of our children’s time is spent playing video games, there has been a lot of research in recent years on the positive and negative effects these games have on them. â€Å"Among elementary and middle-school populations, girls play for an average of about 5. 5 hours/week and boys average 13 hours/week,† (Gentile, D. A. 2004). Teenagers also spend a time playing video games. According to Media Analysis Laboratory (1998),†Eighty percent of teens said they played at least occasionally and the average amount of time spent gaming for the sample was 5 hours per week† (para. 19). Video game play has become not only a leisurely pastime for children, but for families also. When parents are not involved in some of their game play the outcome can become a little scary. Children who play video games with their families have a more pro-social attitude compared to their counterparts who play alone. Children who are less social or somewhat anti-social tend to develop aggressive tendancies when spending long hours gaming alone especially when violent video games are involved. Video games have been shown to increase aggressive behavior in some children. Neubert, S. P. (2004) said, â€Å"Individuals high in hostility are more likely to become aggressive when exposed to violent video games. † â€Å"Games in which the only positive outcome is the violent demise of enemies reinforces anti-social behavior. Violent video games desensitize people to aggression,† (Neubert, S. P. , 2004). According to a study done by Douglas A. Gentile. References Media Analysis Laboratory (1998). Video game culture: Leisure and play preferences of B. C. teens. Retrieved from http://www. media-awareness. ca In-Text Citation 1. [Insert the paraphrased material] (Simon Fraser University, Burnaby B. C. , 1998). 2. The Media Analysis Laboratory (1998) website [Insert the paraphrased material]. 3. , â€Å"[Insert the quotation]† (para. 19).

Students in LIM College - 1060 Words

Eighty percent’s of transfer students coming to LIM College have to go to admissions for credit re-evaluation at least three times before graduation. Due to the fact that admissions don’t pay close attention to course descriptions and transfer credit with other colleges that LIM College are partners with. Many transfer students have problems to graduate on time as they were planning. However, if admission would follow the transfer credit policy, all full time transfer students should be able to graduate after two years from transferring. Study has shown that many students quit school after transferring to a different college because of the credit requirement. However, many colleges, including LIM College, have a maximum amount of transfer credit allowed (Admissions, 2014). Students should find out course transferability before enrolling and also check that the courses will total toward general and upper level courses. Although, LIM College has a maximum transfer credit requirement, transferring the right credit with help students be on the right track and graduate faster. Three steps process to the transfer credit evaluation College transfer credit decision process is normally three steps. The first step is implemented by admissions, where they retain a database of previous courses already calculated called course equivalencies. Occasionally this database is shared among other departments, and must of the time it is a standalone. Course equivalencies are like a joined fileShow MoreRelatedSpecial Education vs Inclusive Education887 Words   |  4 PagesResearch suggests that the integration and inclusion of students with special educational needs can be beneficial to not only the student, but also to the parents, teachers and peers of the student (Stainback, Stainback Jackson, 1992). It is also suggested that integration and inclusion is also beneficial to students in areas of learning other than academic, including that of emotional and social development. Wagner is in support of inclusive education, but believes that â€Å"Placement in regularRead MoreMinimum Wage1535 Words   |  7 Pagesto obtain the dream. However, raising the federal minimum wage will likely result in higher prices for the middle and lower classes because higher unemployment rates for low-wage workers will remove the motivation for low-wage workers to pursue a college education, reducing the opportunity for Americans to advance themselves in the nation’s economy. Most hardworking Americans struggle to climb the growing economic ladder. Meanwhile, many large corporations finance their personal income from the company’sRead MoreSupply and Demand and Optimal Selling1173 Words   |  5 Pagesof producing 10 units. b) Find the cost of producing the 10th unit. 2. Let f ï€ ¨ x ï€ © ï€ ½ 4 x 2 ï€ « 3x ï€ ­ 2 , evaluate and simplify the difference quotient f ï€ ¨ x ï€ « hï€ © ï€ ­ f ï€ ¨ xï€ © , where h ï‚ ¹ 0 . h 3. The average scores of incoming students at an eastern liberal arts college in the SAT mathematics examination have been declining at a constant rate in recent years. In 2000, the average SAT score was 605. The score is decreasing at a rate of 6 points per year. Form a linear function of time for the averageRead MoreThe Background Of The Palette Studio1218 Words   |  5 PagesLovella Christia B. Lim and Franchesca Denise M. Marcelino. It is an online-based company located in Manila, Philippines. As the company innovates simple bags, different fashion accessories and clothing, this will give a step up into the fashion industry and open its doors to new opportunities for the company. The brand creates designs that will suit the market’s taste, particularly those whose ages are 17-25 years old. Set to be senior high school students, college students and young professionalsRead MoreDropping Out Of School : A Silent Epidemic963 Words   |  4 PagesMorison, 2006), a crisis (Ru mberger Lim, 2008), and a challenge (Steinberg, Johnson, Pennington, 2006). In 2007, approximately 6.2 million people between the ages of 16 and 24 years old were high school dropouts. â€Å"Among these dropouts, 60.1% were men, 18.8% were Black, and 30.1% were Hispanic† (Center for Labor Market Studies, 2009, p. 2). Dropping out is costly not only to the student but also to society as well (Lessard et al., 2008). In comparison to students who graduate from high school, dropoutsRead MoreThe Effects Of Social Media On Body Image1663 Words   |  7 PagesDo college-ages women who use twitter exhibit higher levels of social comparison and body checking than non-users? Countless scientific studies and research focus on the effects of social media platforms on body image, social comparison, and image satisfaction. Author Erin A. Vogel has written extensively over the effects of social media and body image. The studies utilize different experimental approaches that indicate the subjects who showed high levels of social comparison orientation are avidRead MoreNational Honor Society Paper850 Words   |  4 PagesNational Honor Society is known for having extraordinary students whom possess strong leadership, constant determination, and also structured character. Though there are various students who have what it takes to become a member of the National Honor Society I feel that I should be one of them. From the beginning of my Freshmen year, I had a strong desire to find my path early in life and choose a career I would like to pursue as time went on. Realizing my passion for shopping was just the beginningRead MoreThe Effects Of Sleep Deprivation On Prospective Memory Essay1353 Words   |  6 Pagescognitive tasks and propose further research. Literature Review Saxvig, Lundervold, Gronli, Ursin, Bjornvatn, Portas (2007) examined the role of REM sleep in memory by investigating its functionality and modality. Participants were 24 university students. The participants were divided into two groups of 12; REM and REM-Deprived (REM-D) and then tests of acquisition and consolidation were administered to measure memory function before and after REM sleep. Researchers found that results show that REMRead MoreBanking Proposal : Banking Plan1486 Words   |  6 Pagesto Fluctuate? As stated before interest rates are influenced by many different factors, â€Å"bank rates in general, follow policy changes, bank rates also change in response to market conditions, independently of changes in the official target rates† (Lim, 2013). For example the financial crisis in 2008, caused by the housing market, resulted in tight credit conditions and high interest rates. Banks did not have a lot of available funds after this and several banks failed. Due to this, banks wereRead MoreVideo Games Violence664 Words   |  3 Pagesit. Positive effects of video games have the best outcome in children. The same way you can see positive changes in your child. It brings motivation, and finds many challenges to become strong when their weak areas just like adults, and college students. â€Å"When it come to video games particular cognitive skills, say the authors, researchers have found that electronic media particularly video games can enhance visual spatial skills, such as visual tracking, mental rotation, and target localization

Assignment NP Access2013 CS P1a - 2664 Words

PROJECT DESCRIPTION Northwestern Swimming (NWS) manages athlete and coach data for swim teams with different locations in Washington. Athletes include developmental swimmers who are learning to swim and national-level athletes who have competed at the Olympic and world-championship levels. Julia Montoya is the General Chairperson of NWS and has just received approval from the Board of Directors to replace NWS’s manual system of managing data about athletes, coaches, and teams with a database. She asks you to help her to create objects in the database that she and other staff members can use to manage data about the different teams. GETTING STARTED Download the following file from the SAM website:†¦show more content†¦(The file support_NP_A13_CS_P1a_nws.accdb is available from the SAM Web site.) Do not save the import steps. 9. Open the Team table in Design view, and then update the field properties shown in Table 3 below. Save and close the Team table after you finish updating the field properties. (Note: The TeamID field should be the primary key for the table.) Table 3: Team Table Field Name Data Type Description Field Size Other TeamID Short Text Primary key 4 Caption: Team ID TeamName Short Text 50 Caption: Team Name 10. Julia exported her existing team data to a text file and asks you to add this data to the Team table. Import the data as follows: a. Specify support_NP_A13_CS_P1a_teams.txt as the source of the data. (The file support_NP_A13_CS_P1a_teams.txt is available from the SAM Web site.) b. Select the option to append a copy of the records to the Team table. c. In the Import Text Wizard dialog boxes, choose the option to import delimited data, to use a comma delimiter, and to import the data into the Team table. Do not save the import steps. d. Open the Team table in Datasheet view, and then resize the columns to best fit the data they contain. e. Save and close the Team table. 11. Create a new table in Design view, and then set the field properties shown in Table 4 below. The GroupID field should be the primary key for the table. Save the table as Practice, and then close the table. Table 4: Practice Table Field Name Data Type

Nike Analysis - 1780 Words

Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive†¦show more content†¦Along with ensuring dominance in the high-tech shoe market with a new product, we also recommend that Nike make an aggressive move into the extreme sports market. Harvey Lauer, president of American Sports Data states  ¡Ã‚ °these new sports are an authentic slice of the wider youth culture and not just a fad ¡Ã‚ ± (Raymond).  ¡Ã‚ °Youth culture consists of over 58 million Americans between the ages of 10 and 24. Horizon Media Research estimates its annual buying power to be more than 250 million dollars. ¡Ã‚ ± (American demographics, Raymond) To cater to the youth culture, ESPN holds a summer and winter X-games each year. These events create an opportunity for Nike to gain exposure by advertising to the youth culture. Established companies such as: Billabong, Burton, Birdhouse, Element, and K2 already understand the importance of advertising to the youth culture to gain a slice of their 250 million in spending power. Nike can use its strength in promotion to compete with these companies and muscle its way into the market. X-games competitions include skateboarding, snowboarding, rollerblading, BMX, wakeboarding, luge, and other extreme sports.  ¡Ã‚ °Each year the X-games draw hundr eds of competitors, thousands of fans, and millions of television viewers ¡Ã‚ ± (Marshall). According to an article in the Columbian, by John Marshall, since 1997 to present, snowboarding has grown by 87 percent and skateboarding by 57 percent. These statistics showShow MoreRelatedBrand Analysis : Nike And Nike1300 Words   |  6 PagesBrand Analysis: a case study of NIKE Background of Nike: Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe. It is known as one of the largest supplier for sports-related products in worldwide. The company mainly focus on selling athletic shoes, sportswear and other sports-related products. In year 2014 its brand value was valued at 19 billion, making it the most valuable brand among all sports-related business. By the end of 2015, It had an incomeRead MoreNike : Business Analysis : Nike1484 Words   |  6 PagesNike Business Analysis Donny Otwell, Jasen Saavedra, Mohamed Takkouch Business 10 Mrs. Rochin December 5, 2016 Donny Otwell, Jasen Saavedra, Mohamed Takkouch Mrs. Rochin Bus 10 December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been able to grow from a two-man team into a multibillion-dollar corporation in less than 40 years. Nike was started in 1971 after Phil Knight had done research with FormerRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 PagesCompetitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers whoRead MoreNike s Financial Analysis : Nike2236 Words   |  9 Pages Nike’s Financial Analysis Katelynn Hill Cornerstone University â€Æ' Nike Financial Analysis On January 25th, 1964 a hand shake changed the world. It was on this day that a track athlete, Phil Knight, and his previous coach, Bill Bowerman, from the University of Oregon founded Blue Ribbon Sports. Blue Ribbon Sports operated under this name for roughly eight years, and then became known as the globally infamous, Nike. In 1972 the first line of Nike footwear debuted. The company was so successfulRead MoreNike Pestle Analysis1088 Words   |  5 Pages Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). The first trend is political find this company in a similar arena as most corporations since the topic effect the management of the company andRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreMarketing Analysis Of Nike Inc.3315 Words   |  14 Pagesthe author highlights the marketing analysis of the leading athletic footwear, Nike Inc. Nike is headquartered in the United States. The author examines the marketing strategies of Nike with the help marketi ng models such as Ansoff Matrix and Boston Consulting Group Matrix. The author even focuses on the segmentation, targeting and positioning of the products, consumer behaviour towards Nike and conducts a PESTLE analysis. It gives a brief introduction of Nike conveying the foundation and formationRead MoreNike Analysis1985 Words   |  8 PagesCompany Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10, 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake betweenRead MoreSwot Analysis : Nike s Shoes1339 Words   |  6 PagesSWOT Analysis: The altered shoes have different qualities, shortcomings, opportunities, and dangers available. One of its qualities is embedded in Nike s piece of the pie. Questionably, Nike is the main games attire and Footwear Company and the main brand over the globe. Hence, it can effectively advertise the tennis shoes in its current business sector. Nike too has a set up worldwide conveyance channel (chain), solid business sector methodology, a pioneer in innovation and configuration and itRead MoreNike Swot Analysis1214 Words   |  5 PagesSWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, in the 50 years that Nike has been in business, it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets, through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength, weakness, opportunity and threat) analysis of

Traditional medicines free essay sample

Did you know that according to article of 2011 talks about the 25 percent of the world’s medicines contain extracts from leaves, bark, and insects found in nature as part of Traditional Medicine? 2) Today I want to explain the two major ways to use Traditional Medicine at home. A) Knowing some Traditional Medicine is important to each of us because it can give you health and also benefits to your money. 3) If you are very concerned about the modern medicine that is going to healing you of all the diseases but you are not able to by it, there is another alternative way that you can choose. The two major ways to use Traditional Medicine in your home are using alternatives medicines and your basic knowledge. (Internal Preview: so lest start with how to use alternative medicine? ) Body 1) The alternative medicine is part of the many branches of traditional medicine. Let me give you the definition of alternative medicine: alternative medicine is a healing practice that does not fall within the realm of conventional medicine. We will write a custom essay sample on Traditional medicines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In other words is based on historical or cultural traditions, rather than on scientific evidence. Alternatives medicines share the same goal as traditional medicines which are killing aches and pains according to an article publish in 2007 posted in the Current Health website claimed that the body has the power to heal itself, by using this alternatives medicines base on hundreds of years of traditions. 1a) in the same article publish in 2007 explains how using alternatives medicines, can determinate the need of our body to get a stable condition. It also mentions about a specialists people that use natural treatments to address health problems. (Transition: Now that we have discussed the using of alternative medicine that has been use for years in our culture which are helpful to your health. let talk about another major way the basic knowledge) 2) The basic knowledge of using traditional medicine is all ready used in our homes without being aware that we are taking traditional medicine. Refer to article of 2010 posted on the Cobblestone website talks about the first book publish in the Americans Colonies â€Å"The Angel of Bethesda, written in 1724 by Boston minister Cotton Mather. † And describe the basic methods of medicine to cure a simple cold whit half a sheet of brown paper spread whit candle grease or tuberculosis might be treated with turnip syrup. B) During hundreds of years many civilizations around the World had been sharing there knowledge of traditional medicine. The most basic knowledge come from our ancestors or grandparents, which use simple stuff like coffee, sugar, salt, etc . Conclusion 1) I hope that you now have a better understanding of the major ways to use traditional medicines in your homes which are using alternative medicine and your basic knowledge. 2) Using traditional medicine in our homes is an important alternative to heal our bodies naturally and also an excellent way to save money, so I hope that all remember that traditional medicine is your second choose.

Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release Essay Example

Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release Essay Integrated Marketing Strategies are also described as â€Å"loyalty† or â€Å"relevance† marketing, or as â€Å"targeted direct marketing†. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a product focus to a marketing focus – and finally, to the true customer focus that builds customer satisfaction and loyalty. In the campaign designed for the purpose of promoting ticket sales of Paramount Studios’ latest thriller, a combination of traditional and modern approaches to marketing has been adopted. The integration of sales promotion and direct marketing involves a particularly big clash, combining dissimilar disciplines practiced by different types of people. Direct marketers tend to think long term about building relationships, while sales promotion has traditionally focused on boosting short-term return. Direct marketing is about one-to-one relationships, while sales promotion is focused on the offer. But put together, the approach can offer great opportunities for commercial success. The first media chosen for my campaign will be Internet. Internet has unparalleled reach in today’s world and is accessed by billions of people worldwide for information and entertainment. There can be no better place to promote the new thriller than internet. These days, integrating e-mail across various channels of communication has become a top priority for many marketing strategists, and their challenge lies in determining how best to utilize this tool in their integrated marketing strategy. Recent trends show that the internet is increasingly being used for shopping. In this context, combining search and email features together can be very effective. For example, a media arrangement that combines direct marketing mailing with email can captivate a a customer’s or prospect’s attention and move them along in a buying cycle, which could then result in a sale of the movie ticket. We will write a custom essay sample on Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Employing such enterprise marketing management systems as are offered by multimedia companies-such as Aprimo, Eloqua Corp., Vtrenz, Bronto Software, etc are quite appropriate for the marketing campaign of Paramount Studios. With the help of these systems, Paramount Studios can come up with a sophisticated cross-channel campaign; also the performance measurement and analysis of such campaigns can be carried on the back end. In other words, the EMM systems provide the technology backbone to tie marketing efforts together into one central system. Further, our internet strategy will start with the establishment of a comprehensive web portal about the movie that will offer posters, information about character, previews / trailers and will also sell merchandise related to the movie. The web portal will be very interactive, user friendly with lots of flash to provide an entertaining preview about the movie. Best of all, the site will a direct link with the thriller’s direct mail program and back it up with messages in its corporate Television advertisements. With less than twenty percent of households in the United States having internet connections, this potential conflict with TV has not yet emerged and hence makes our marketing strategy a sound one. Internet users in the United States are basically affluent professionals or students, and although they buy movie tickets online they are not the only audience that will be targeted by our integrated marketing campaign. Included in the target audience are such demographic groups as homemakers, retired people, who are increasingly spending more time on the Internet. Even if this does not result in a significant increase in sale of tickets, the ultimate objective of Paramount Studios – one of building relationships with their consumers – will nevertheless be fulfilled. We will also partner with other high ranked or popular movie and entertainment portals and will share the preview/trailers and posters on such sites. This will not only enhance our reach, but will also drive traffic to our site by reciprocal links, banners, etc. Further, we will utilize web-logs, forums, etc. to popularize the movie as well as generate feedback from the viewers. Another media chosen for campaign will be mobile. Today, more and more consumers are using mobile for entertainment, information seeking and music. We can develop mobile content in the form of ring tones, wallpapers, and interactive games using the characters of the film and short clips that can be distributed to the mobile users. It will be a very useful media in terms of extending our reach to the masses as most people, especially youngsters, are fascinated by content over the mobile and a popular mobile ring tone, wallpaper, etc. spreads like fire among mobile users. Gaming will also be collaborated with mobile media to offer interactive science fiction games related to the movie. It will be especially useful in engaging kid’s attention towards the move. The marketing through mobiles also tend to be a highly customer-focused marketing. It is both the prerequisite for successful database marketing and its result. While experts in the management information field like to talk about hardware, software, and how it all links up, the prime determinant of success in this area is neither the computer systems, nor telemarketing. Those are just among the many tools available for a marketing strategist to implement the campaign efficiently and cost-effectively. Not even state-of-the-art tools and strategies can compensate for business plans not based upon meeting the needs, and surpassing the expectations, of core customers – in this case, fans of thriller movies. The proven techniques of integrated database marketing through the medium of mobile technology can help Paramount Studios to accomplish all their key marketing objectives. The third media chosen for this purpose will be outdoor media, such as large hoardings, etc. Now-a-days, attractive interactive hoardings using latest technologies can be utilized to display interactive content. Especially for this science fiction thriller, an attractive interactive display at prominent locations across the cities can be quite effective in terms of generating viewer’s interest. The high visual impact of outdoor media like billboards can be used to create fast awareness about the movie. Outdoor media can offer such unique advantages to the campaign. For instance, they can deliver sensitive, value-based communications directly to customers, across all age groups, drawing upon your individualized knowledge of their wants, expectations, and unfulfilled needs, thereby leveraging the impact of â€Å"expensive† contacts like sales calls with coordinated support from direct mail, telemarketing, space ads, and the like. They also help align marketing efforts with those of Paramount Studios’ channel partners (dealers, distributors, etc.) so that the goals become collaborative rather than adversarial. When one wins, all win. In this case, whatever keeps one from presenting an integrated, customer-focused face to the market harms all stakeholders. Also, in terms of expenses involved outdoor marketing tends to provide a better return on investments than other newer medium of advertisements available. The outdoor element of this integrated campaign will improve t he profitability and long-term viability of Paramount Studios many-fold by retaining their most valuable customers and increasing their loyalty to you.